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Crafting

Memorable

Brand

Experiences

Camila Curiel

Sr.Graphic Designer
& Art Director

Hello 👋  I am a Sr. Graphic Designer and Art Director living and working in Milan, with over 7 years of experience crafting memorable brand experiences in digital and print. I am a T-shaped creative with a strong focus on branding and creative direction with experience in various fields such as Marketing, UI/UX, Advertising, Illustration, and Motion. I create strategic narratives and concepts that transform brands.

Previous experience:

Today I collaborate with different clients as a freelancer, such as The World Food Programme helping them enhance internal and external communications as a design & communications consultant. Last year I collaborated with Sketchin Design Studio, among other direct clients. Previously, I also worked with Rebold Italia as a freelancer, with whom I created campaigns for several ONGs such as UNICEF, UNHCR, WeWorld, among other types of clients like Amazon. I’ve freelanced for clients in the art, design, tech sector such as Madrid Luxury DistrictAGM Art MgmtNon ArchitectureTreble.AI among others. Before, I was a Visual Designer at Interbrand Milano.

You are welcome to checkout
my design blog: A Type of Amigo

I am fluent in English, Spanish, and Italian.

Brand Strategy

Discover your brand’s positioning. With research and analysis, I’ll help you define your brand’s ideal position in the market and in your customer’s mind: its positioning. Gain clarity on your brand’s niche, aesthetic, ideal customer, and authentic voice. Through strategic analysis, we’ll identify your brand’s strengths and weaknesses relative to its desired market. Together, we’ll create a concrete, long-term plan to captivate and retain your brand’s lovers.

Naming

Research, & copywriting. Based on strategic research I’ll help you determine your brand’s perfect name, optimized for SEO and aligned with your brand values and objectives.

Visual Identity

Research & Design. Crafting the strategic visual narratives that align with your brand’s positioning, creating a unique experience for your target audience. Logo, Visual System and Guidelines.

Packaging

Creating printed material that matters. I can help you bring to life your brand’s packaging, creating a logical concept that adapts to the right format and sustainable production.

Web design

Create and improve your brand’s digital presence. I can help you conceptualize, design, prototype, and develop your website. I can support you on all stages of the process: from concept to product.

Concept Development

Creating disruptive ideas for your communications. Creative, Art Direction & Copywriting. Finding unique insights and creating disruptive ideas for advertising campaigns in printing and digital.

Art Direction

Research, moodboards, and execution. I’ll create the most appealing and logical aesthetic for your brand’s content, commercial, film, magazine, or music video. I can support you with in-set art direction, printed, or digital outputs.  Whether you are creating an ADV, your film’s movie poster, the title design of your next show, or your next music album, I will help you create the most appealing, consistent, and accurate artwork.

Social Media Creative Strategy

Research, Creative Direction, & Content Creation. I can help determine the biggest opportunities for your brand in social media, understand the trends, communication pillars, and establish a manageable monthly editorial plan.

Content Creation

Creative, Art Direction & Design. I can help you create engaging and performing content for your brand’s social media, that aligns with your brand values and business objectives. I can deliver you a wide range of formats for your brand’s content, based on an established strategy.

Editorial Design

Conceptualizing and designing editorial products. From ideation to print. I can support you in the creation of books, catalogues, and different formats of printed material.

Work Experience

WFP - TEC , GPO & PPF Division (UN), Sketchin
Freelance Design Consultant [2022-2024]
Rebold Italia
Freelance Design Consultant [2019-2023]
Madrid Luxury Art, AGM Treble, Non Architecture
Freelance Visual & Brand Designer [2019-2021]
Interbrand Milano
Graphic Designer [2018-2020]
Katherine Coll, Produce.studio
Freelance Art Director [2017-2018]
Creative Phase
Graphic Designer [2015]
Monica Bergna
Assistant Designer [2014]
Al Agua Cinema
Freelance Retoucher, Photographer [2013-2016]

Publications & Interviews

Simbold
Interview, 2023
Taparo Mio, Editorial Municipal de Córdoba
Published book, 2023
Editorial Graviola, Ruido Visual
Interview, 2022
Bologna Children’s Book Fair, Illustrator's Wall
Publication, 2020
Form Design Magazine
Publication, 2019
Iberoamerican Illustration Catalogue
Publication, 2019

Education

Google, Remote
UX Design Professional Certificate [2023-Ongoing]
Scuola Politecnica di Design, MI
Master in Visual Design [2017-2018]
Brothers Escuela de Creativos, CCS
Course of concept and ideas creation [2016]
Rosana Faria Prodiseño, CCS
Editorial Illustration Workshop [2014-2015]
Centro de Diseño Digital, CCS
llIustration & 2D Animation [2013-2016]
Roberto Mata Taller de Fotografia, CCS
Photography [2012-2013]

© camila curiel