Rebranding of a Complex Ecosystem: Non Architecture
March 21, 2024
Rebranding for Non Architecture. Initially conceived as an architecture contest, and rethinked as a wider concept: A container for the latest architecture content, highly driven by the brand’s offer regarding architecture competitions and education, declined
towards our audience, young architects thirsty for exploring and embracing the unconventional. Overall, Non Architecture is a community and an ecosystem, where architects can find what they need to excel.
We built a short-term strategy for their communications, that helped them englobe the diverse ramifications of the company, and to clearly communicate each one of them, together with the visual compass for the upcoming years. (2019)
