Identity for Caracas’ Running Community: Sunday Service
March 20, 2024
Visual identity for Venezuela running community: Sunday Service Caracas (@runcaracas), a project that intersects sport, Caracas, and design.
The concept of the brand was heavily inspired by 70’s typographic style, reflected on the main typography: Windsor Elongated designed by Elisha Pechey, as well as Libre Caslon Condensed by Ertekin Erdin for the monogram. To contrast these typefaces, we picked a less expressive font, Apfel Grotesk by Luigi Gorlero, a flexible and highly functional san serif.
In addition to the logo, we created illustrations, and social media templates for the brand to live in, as well as the design for their running t-shirt, among other merchandising, highlighting their main message: “Todos corremos con todos” (we all run together).
