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Camila Curiel ☻ Art Direction & Brand Design
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Loues: Blockchain made simple

  • December 10, 2025

Project created for AirFoil Studio, that consisted in creating a brand identity for Loues: a cutting-edge blockchain platform that aims to revolutionize the financial industry. Built on the principles of decentralization and security, Loues offers a secure and transparent way to transfer value and manage assets.

Asterisks are commonly used to hide passwords in various user interfaces, linking the isotype naturally to the concept of security. Project created for AirFoil Studio, that consisted in creating a brand identity for Loues: a cutting-edge blockchain platform that aims to revolutionize the financial industry. Built on the principles of decentralization and security, Loues offers a secure and transparent way to transfer value and manage assets.

Asterisks are commonly used to hide passwords in various user interfaces, linking the isotype naturally to the concept of security.

Art Direction, Brand Identity, Graphic Design

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