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_{Training to Life (TTL) is a holistic training program based in Barcelona that helps their clients achieve physical and emotional wellness through a methodic process that integrates a healthy and sustainable lifestyle where nutrition and mindfulness are key to achieve wellbeing.

With TTL, you’ll get a workout plan combined with the nutrition that’s right for you and with the counseling that will help you build a sustainable healthy lifestyle.

Their visual system
includes a variable logo that was built from Gigantic FS, a sans serif font
designed by Ridwan Fadilah that distinguishes itself by its geometric
appearance and boldness, illustrating the direct tone of voice that TTL uses. The
secondary font is Open Sauce Semibold, a compact typeface designed by Alfredo
Pradil that allows us to display the full name of the brand as well as specific
content (fitness, nutrition, mind) through a flexible descriptor that variates in
order to highlight the different core elements depending on the intention
behind the content creation of TTL.

Through all of its
touchpoints, the TTL layout grid comes from the logotype, creating a consistent
structure that ties TTL’s digital and printed products together.

For this project, we developed every visual and strategic aspect of the brand, from naming, brand proposal, to service communication and every visual aspect.

Sr. Designer & Art
Director: Camila Curiel
Designer: Ariana Irady

Art Direction,
Branding, Graphic Design}

AGM’S BRAND IDENTITY